Graposs Connect runs a family of education and technology products, including Shine, Naukri Connect and Eclara. I proposed a new direction for its website: a futuristic, abstract concept-art look with oversized type, motion and a bold visual identity. I led the redesign as the company’s designer; it’s a proposed direction and not live yet.
The live website looked like a standard corporate template, with rounded type, white sections and stock photos. It didn’t reflect a company building products across education and technology.
A new visual language: abstract concept art and 3D objects, oversized editorial type over a visible grid, red as the only accent, and motion throughout. The content stays the same; only the presentation changes.
A complete proposed website, with a homepage and eight sections designed for desktop and mobile, ready to present as a new brand direction.
Graposs Connect has a real partner network and a family of products used across India, but the live site showed none of that and could have belonged to almost any company. This proposal asks what the same content looks like with a distinctive point of view.
The direction mixes abstract concept art and floating 3D objects with oversized editorial type over a visible technical grid. Red is the only accent colour, and monospace labels give the site an engineered, lab-like feel.
“Connecting You to the Future” runs across the screen as a large marquee, and the product family (Shine, Easy Learn, The Second School, eClara, Naukri Connect) rotates on a carousel instead of sitting in a wall of logos.
The company’s advantages sit around a central capsule, each on its own card. Each of the eight products gets a full-width numbered panel with its logo, a real description and one button. About Us becomes a set of tabs with an animated pixel-art icon, and team cards flip to show a biography.
Every section keeps its structure on phones, just stacked.
The homepage and its eight sections are designed for desktop and mobile as a proposed new brand direction.
Good content can still disappear behind a generic template. Personality is what makes people remember it.
Brand identity and website for a company working across education, finance and consulting.
