Mindweller offers psychometric tests, online counselling and career guidance for students, parents and adults. I renamed the brand from Self Analyse, designed the logo and identity, redesigned and built the website in React, and designed the test screens and psychometric reports.
Visitors arrived with a worry, not a product name, and the old site’s invented names (TalkSpace, MindMap, PathFinder) left them guessing which service to use.
A new name and identity, plain-language service names, and a homepage that starts with “What brings you here?” and points each answer to the right service.
A complete rebrand and a 12-page website, now in pre-launch, where every service is one click from the homepage.
Self Analyse offered tests, counselling and career guidance, but the website buried them under invented product names and a generic template. I renamed the brand to Mindweller, designed a new logo and identity, and rebuilt the website around one goal: helping each visitor find the right service quickly.
BeforeAfterPeople arrive with a worry, not a product name: exam stress, a child choosing a stream, a relationship. The old site asked them to decode TalkSpace, MindMap and PathFinder before they could start.
Visitors had to learn the brand’s vocabulary before they could choose.
Booking and testing buttons competed with four menus for attention.
Unsupported statistics were a trust risk in a mental-health product.
Nothing explained that this is not an emergency service, or where to go instead.
Mindweller needed to feel credible and gentle at once. I designed the name, logo and identity: deep navy and teal, a soft mint accent and a single coral highlight per page.
Services were renamed to the words people already use (Counselling, Tests, Career guidance), and old links redirect to the new pages. The homepage asks “What brings you here?” with six plain answers, each leading to the right service.
A soft grey phrase sets up the thought and a navy phrase lands it, giving every page a rhythm without extra illustration.
Report rings, booking slots and a roadmap checklist appear on the page, so visitors see what they’ll get before they pay.
Testimonials are marked as samples until real ones exist, and every page carries a crisis notice.
Beyond the website, I designed the test-taking screens for the Interest, Personality and Aptitude tests and the reports people receive afterwards. The test screens stay quiet: a visible timer, clear progress, and a section map for longer tests like Aptitude. The reports turn scores into plain language: interest areas shown as simple bars, a deep dive into the strongest areas, and suggested streams and careers to explore next.
Every page follows the same frame and opening, so moving from Tests to Counselling to Schools feels like one product. The community page adds badges and a wall of small wins, with reactions only and no free-text posts, which keeps it easy to moderate.
Mindweller is in pre-launch. The new brand, 12 pages, the test shop, counsellor booking, the test screens, reports and community space are designed, and every service is one click from the homepage under a name visitors already understand.
In a wellbeing product, the most persuasive thing you can do is remove a claim you can’t support.
A white-label admin platform that academies rebrand and run as their own.
