Starting from a blank page.
With no existing interface or brand to work from, the first job was deciding what iPoint should feel like: credible enough for finance, approachable enough for education. Everything else followed from that.
iPoint India
One identity for a business with four sides.
iPoint India works across education, finance, consulting and training. I created its brand identity and website from a blank page: the sitemap, the visual identity and every page layout.
The short version
Challenge
Four quite different lines of business needed to feel like one company, not four businesses sharing a header, and there was no existing design to build on.
Approach
Lead with one clear promise, then show the four areas as clear paths a visitor can follow, with the same headings, spacing and button placement on every page.
Outcome
A complete identity and responsive website where visitors can tell what iPoint does, and where to go next, from the first screen.
4business areas, 1 identity
1sitemap, identity and page system built from scratch
6motion studies
3questions every page answers
Start with one promise.
The homepage opens with a single clear promise instead of trying to summarise four businesses at once. The range of services appears further down as supporting evidence.
Four areas, clear paths.
Education, finance, consulting and training are shown as recognisable paths with the same card shapes and labels, so visitors learn the pattern once and can scan the rest.
Every page answers three questions.
Where am I, what is this about, and what can I do next? Every page answers them with the same headings, spacing and button placement, so a large site feels like one guided experience.
A complete identity and website.
The brand, sitemap and every page layout are designed and responsive, giving a four-sided business one identity and one clear voice.
Learnings
Starting from scratch was the advantage and the responsibility. With nothing inherited, every inconsistency would be a decision I had made.
Almost there+50 XP for finishing0 of 10 case studies cleared.
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